NOW Foods
Authorized Wholesale Partner
Fifty Years of Getting It Right.
Our Story
About NOW Foods
NOW Foods has been family-owned since 1968 — five decades of building a supplement line that doesn't need to prove itself every time a new trend shows up. Their breadth is unmatched: vitamins, minerals, sports nutrition, herbs, enzymes, probiotics, and functional foods — all produced under some of the strictest third-party testing protocols in the industry. UL, NSF, Informed Sport. Glen Ellyn, Illinois, still. They didn't pivot when nootropics became a keyword or when collagen went viral. They stayed focused on doing the same things well, batch after batch, year after year. For consumers who've learned that the best supplement is the one you can trust every single time you order it, NOW Foods has been the answer for fifty-plus years.
Why NOW Foods Stands Out
Est. 1968 | Family-Owned, Glen Ellyn, IL
Five decades of family ownership and consistent quality. Second-generation leadership — they didn't sell to a conglomerate when the offers got serious.
Broadest Portfolio in the Industry
Vitamins, minerals, sports nutrition, herbs, enzymes, probiotics, functional foods — one supplier for every category your store carries.
UL, NSF, Informed Sport, Kosher
Multiple third-party certification programs across the product line. Non-GMO verified on select products. Class A BRC global standard rating.
70+ Countries Served
Manufacturing and distribution facilities in the US, Canada, and Europe. International fulfillment infrastructure that handles fast, reliable delivery.
Exceptional Value-Per-Serving
Known for delivering quality at price points that don't punish your customers for daily use. The brand price-conscious athletes trust long-term.
Stability for Long-Term Shelf Partnerships
No rebranding every two years, no discontinued SKUs due to trends. A brand you can build a permanent endcap around.
NOW Foods History
Our Story
1968
Founded in Glen Ellyn, IL
Elwood Richard establishes NOW Foods with a commitment to natural health products and quality at fair prices.
1985
Sports Nutrition Line Launches
Expands from vitamins and herbs into sports nutrition — protein, creatine, and performance formulas.
2000
Multiple Third-Party Certifications
UL, NSF, Informed Sport, Kosher — multiple certification programs establish NOW as the quality standard.
2015
70+ Countries Served
International expansion with manufacturing and distribution facilities in the US, Canada, and Europe.
2024
55+ Years, Family-Owned
Second-generation leadership. No conglomerate ownership. Still in Glen Ellyn, IL. The brand that earns trust through consistency.
Partner with NOW Foods through Legacy Supplements
As an authorized wholesale distributor, Legacy Supplements offers NOW Foods products at competitive bulk pricing with reliable US warehouse shipping. Contact us to place your order or discuss partnership terms.