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Wholesale only · Sold by the case
Fifty Years of Getting It Right.
Our Story
NOW Foods has been family-owned since 1968 — five decades of building a supplement line that doesn't need to prove itself every time a new trend shows up. Their breadth is hard to match: vitamins, minerals, sports nutrition, herbs, enzymes, probiotics, and functional foods — all made with the in-house quality testing the brand is known for. Glen Ellyn, Illinois, still. They didn't pivot when nootropics became a keyword or when collagen went viral. They stayed focused on doing the same things well, batch after batch, year after year. For consumers who've learned that the best supplement is the one you can trust every single time you order it, NOW Foods has been the answer for fifty-plus years.
Why NOW Foods Stands Out
Est. 1968 | Family-Owned, Glen Ellyn, IL
Five decades of family ownership and consistent quality. Second-generation leadership — they didn't sell to a conglomerate when the offers got serious.
One of the Broadest Portfolios
Vitamins, minerals, sports nutrition, herbs, enzymes, probiotics, functional foods — one supplier for every category your store carries.
Genuine, Sealed Stock
Every NOW Foods product we ship is genuine, bought in the U.S. through established supply channels, and sealed in its original packaging.
70+ Countries Served
Manufacturing and distribution facilities in the US, Canada, and Europe. International fulfillment infrastructure that handles fast, reliable delivery.
Exceptional Value-Per-Serving
Known for delivering quality at price points that don't punish your customers for daily use. The brand price-conscious athletes trust long-term.
Stability for Long-Term Shelf Partnerships
No rebranding every two years, no discontinued SKUs due to trends. A brand you can build a permanent endcap around.
What we supply
Sold by the case. Sizes and flavors change often — message us for the current NOW Foods list.
NOW Foods History
1968
Elwood Richard establishes NOW Foods with a commitment to natural health products and quality at fair prices.
1985
Expands from vitamins and herbs into sports nutrition — protein, creatine, and performance formulas.
2000
NOW builds out the in-house testing the brand is known for.
2015
International expansion with manufacturing and distribution facilities in the US, Canada, and Europe.
2024
Second-generation leadership. No conglomerate ownership. Still in Glen Ellyn, IL. The brand that earns trust through consistency.
We supply NOW Foods by the case to supplement stores, gyms, online sellers and distributors, shipped from Miami across the US and to 30+ countries. Message us for the current price list or apply for a wholesale account.
Legacy Supplements is an independent wholesale distributor and is not affiliated with or endorsed by NOW Foods. Brand names and logos belong to their owners.
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