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Wholesale only · Sold by the case
The Bar That Changed the Protein Game.
Our Story
Power Crunch didn't create the protein bar category, but they exposed everything wrong with it. Their wafer-style bar format — lighter, faster-dissolving, genuinely crunchy — proved that a protein bar could actually taste like something you'd look forward to eating. hydrolyzed whey protein isolate as the base and a flavor profile that keeps people buying long after they've tried every competitor on the shelf. Chocolate Strawberry remains a fan favorite because when a product genuinely tastes like a treat, you don't need to convince anyone to take it. Power Crunch has been proving since 1996 that clean protein and genuinely good flavor aren't mutually exclusive — and the dozens of copycats that have shown up since only confirm they were right the first time. Ferrero's acquisition in 2025 confirmed the brand's staying power after nearly three decades.
Why Power Crunch Stands Out
Est. 1996 | Category-Changing Wafer Bar
The wafer-style protein bar format that exposed everything wrong with traditional protein bars. Lighter, faster-dissolving, genuinely crunchy — and still the benchmark.
Hydrolyzed Whey Isolate Base
Built on hydrolyzed whey protein isolate, which digests faster than standard whey concentrate.
GNC, Vitamin Shoppe, Target
Major retail chain presence across the three key brick-and-mortar channels. The wafer bar format is immediately recognizable on shelf.
Choc Strawberry: Fan Favorite
The flavor that started it all. Your customers reorder it by the case because they actually look forward to it.
Clean Protein + Genuinely Great Flavor
Proved that clean supplementation and genuinely good taste aren't mutually exclusive. Dozens of copycats, one original.
Retail-Proven Since 1996
Over 20 years of shelf time in major retail chains. A product format that has survived every trend in the protein bar category.
What we supply
Flavors include Triple Chocolate, Vanilla, Cookies, Peanut Butter Fudge, Peanut Butter Creme, Strawberry, Chocolate Coconut and Red Velvet.
Sold by the case. Sizes and flavors change often — message us for the current Power Crunch list.
Power Crunch History
1996
The wafer-style protein bar format that exposed everything wrong with traditional protein bars. Lighter, faster-dissolving, crunchy.
2001
Faster digestion and higher absorption than standard whey concentrate. The protein bar that actually works.
2010
Chocolate Strawberry becomes the flavor customers ask for by name.
2018
GNC, Vitamin Shoppe, Target — the wafer bar format becomes immediately recognizable on shelf worldwide.
2025
Acquired by Ferrero in 2025 — nearly 30 years of proving clean protein and genuinely great flavor aren't mutually exclusive.
We supply Power Crunch by the case to supplement stores, gyms, online sellers and distributors, shipped from Miami across the US and to 30+ countries. Message us for the current price list or apply for a wholesale account.
Legacy Supplements is an independent wholesale distributor and is not affiliated with or endorsed by Power Crunch. Brand names and logos belong to their owners.
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