Power Crunch
Authorized Wholesale Partner
The Bar That Changed the Protein Game.
Our Story
About Power Crunch
Power Crunch didn't create the protein bar category, but they exposed everything wrong with it. Their wafer-style bar format — lighter, faster-dissolving, genuinely crunchy — proved that a protein bar could actually taste like something you'd look forward to eating. hydrolyzed whey protein isolate as the base, Informed Sport certified, and a flavor profile that keeps people buying long after they've tried every competitor on the shelf. Chocolate Strawberry remains the top seller because when a product genuinely tastes like a treat, you don't need to convince anyone to take it. Power Crunch has been proving since 1996 that clean protein and genuinely good flavor aren't mutually exclusive — and the dozens of copycats that have shown up since only confirm they were right the first time. Ferrero's acquisition in 2025 confirmed the brand's staying power after nearly three decades.
Why Power Crunch Stands Out
Est. 1996 | Category-Changing Wafer Bar
The wafer-style protein bar format that exposed everything wrong with traditional protein bars. Lighter, faster-dissolving, genuinely crunchy — and still the benchmark.
Hydrolyzed Whey Isolate Base
Faster digestion and higher absorption than standard whey concentrate. Informed Sport certified across the full line — competition-athlete safe.
GNC, Vitamin Shoppe, Target
Major retail chain presence across the three key brick-and-mortar channels. The wafer bar format is immediately recognizable on shelf.
Choc Strawberry: #1 Seller
The flavor that started it all and still leads. Consistent top performer — your customers reorder it by the case because they actually look forward to it.
Clean Protein + Genuinely Great Flavor
Proved that clean supplementation and genuinely good taste aren't mutually exclusive. Dozens of copycats, one original.
Retail-Proven Since 1996
Over 20 years of shelf time in major retail chains. A product format that has survived every trend in the protein bar category.
Power Crunch History
Our Story
1996
Founded: Category Changes
The wafer-style protein bar format that exposed everything wrong with traditional protein bars. Lighter, faster-dissolving, crunchy.
2001
Hydrolyzed Whey Isolate
Faster digestion and higher absorption than standard whey concentrate. The protein bar that actually works.
2010
Informed Sport Certified
Full line becomes Informed Sport certified — competition-athlete safe. Chocolate Strawberry becomes the #1 seller.
2018
Major Retail Chain Expansion
GNC, Vitamin Shoppe, Target — the wafer bar format becomes immediately recognizable on shelf worldwide.
2025
Ferrero Acquisition
Acquired by Ferrero in 2025 — nearly 30 years of proving clean protein and genuinely great flavor aren't mutually exclusive.
Partner with Power Crunch through Legacy Supplements
As an authorized wholesale distributor, Legacy Supplements offers Power Crunch products at competitive bulk pricing with reliable US warehouse shipping. Contact us to place your order or discuss partnership terms.